CXL is the go-to training for marketers at leading B2B Companies

TL;DR

What is this course about and what am I learning?

Most agencies sound the same, look the same, and do the same - that's why your ideal clients pass you over. This course teaches you how to stand the fuck out and close more deals with a positioning that actually converts. Walk away knowing how to get more clients without ads or dancing naked with a pineapple on your head. If implemented correctly, this is guaranteed to increase your close rate.

"CXL gives a fantastic learning experience. Highly recommended"

Program overview

Why they don’t pick you
(And why it’s not your fault)

SESSION 1

Takeaway:

Most agencies sound the same - and that’s exactly the problem. This session helps you uncover what makes you actually different and turn it into positioning that speaks directly to the clients you want more of.

Breakdown:

• Why traditional positioning advice for tech/SaaS companies doesn’t apply to you.

• The only honest, clear way to find that thing only you can own—something your ideal clients actually give a sh*t about.

• Craft a straightforward statement that describes how your agency is uniquely positioned to attract the right people and get everyone aligned.

Return on Investment:

Walk away with a tested positioning framework and an actionable, first draft of your own unique statement - ready to test and refine. Expect tighter messaging, more clarity across your marketing, and a higher close-rate with the clients you actually want.

20 May | 90 minutes

Niching down is a trap
(And what to do instead)

SESSION 2

Takeaway:

Traditional niching advice boxes you in. This session helps you cut through the bullshit, drop the demographic clichés, and focus on the clients who are actually more likely to buy.

Breakdown:

• Forget industry, forget demographics. Burn the old niching advice to the ground—and rebuild it with actual logic.

• Learn to spot the clients who are more likely to flock to you... without lying, making shit up, or boxing yourself in.

• Use a brutal little framework to choose one group to focus on (without having a full-blown identity crisis).

Return on Investment:

You’ll leave with a sharper focus on the clients most likely to convert - without sacrificing flexibility. Expect faster sales cycles, fewer dead-end leads, and messaging that lands immediately.

22 May | 90 minutes

One does not simply "create demand"
(And the answer to: "ok, then what?")

SESSION 3

Takeaway:

You can’t fake demand, nor can you create it out of thin air - and you don’t need to. This session shows you how to find the conversations already happening, then position yourself right in the middle of them.

Breakdown:

• Why you can’t manufacture demand for your services out of thin air.

• Learn how to analyze real demand like a strategist (not a startup bro) to find the categories where clients are already paying attention and spending their budget.

• Recraft your positioning statement so it actually drives demand and gets your close rate up.

Return on Investment:

You’ll leave with a demand-driven positioning statement that speaks to what clients are already searching for and spending on. Expect stronger inbound interest, better alignment in sales calls, and a noticeable bump in close rate.

27 May | 90 minutes

Three advanced methods to improve close rate (Bonus)

SESSION 4

Takeaway:

You don’t need ads, a big audience, or viral stunts to win better clients. This session gives you practical, low-cost tactics to consistently close more deals - minus the gimmicks.

Breakdown:

• How to get clients with no ads, no audience, and no money… without begging.

• How to improve your close rate using the unsexy but powerful process of real insight foraging.

• How to break through the noise in the hyper-saturated world of marketing services - without dancing naked with a pineapple on your head.

Return on Investment:

You’ll leave with three advanced strategies you can apply immediately to increase your close rate. Expect higher-quality leads, stronger sales conversations, and more consistent wins - without burning out or selling out.

29 May | 90 minutes

Louis Grenier

Louis Grenier is the no-BS voice behind Everyone Hates Marketers and the founder of Stand the F*ck Out, where he helps service businesses craft positioning that actually sells. With years of experience working with top SaaS and tech brands (like Hotjar), Louis is known for cutting through marketing fluff and helping agencies win more of the right clients - without hype, hustle, or pretending to be someone you’re not.

THE INSTRUCTOR

Why CXL?

• We don’t teach theory and beginner foundations.

• We teach what the top 1% actually do to get results, today.

• Real practitioners. Real frameworks. Real outcomes.

• No outdated playbooks, no filler content.

• You’ll leave with a blueprint, not a brainstorm.

• Learn shit you can implementing immediately to see results.

• Be part of a globally recognised alumni

Who is this for?

For agency founders, consultants, and marketers who know great work isn’t enough if your positioning sucks.

If you're tired of blending in, getting ghosted by ideal clients, or pitching to the wrong crowd - this is for you.

Perfect for service businesses ready to stop chasing tactics and start closing with clarity.

FAQs

How long is the cohort?

4 live 90-minute sessions spread out over 2 weeks.

Is it beginner friendly?

No. It’s built for marketers who’ve been around the block. We won't be explaining terminology and basics.

Do I get support?

Of course. Live Q&A, cohort Slack, and feedback on exercises.

Is there homework?

Yes. Strategic exercises to implement what you learn. But this is not school. We won't force you to do it.

Need some more convincing?

Listen to this agency founder explain why he trains his team at CXL.

Not so keen on this topic?

Leave your email if you want to know about future cohorts.